Branding | Glue not-for-profit
Fun branding for Glue by Magpie Studio. Glue are a British not-for-profit company to help young people and communities through policy and infrastructure.
The branding is a simple wordmark in a strong geometric sans in a semi-transparent circle placed on a variety of differently patterned backgrounds. The patterns are all retro-chic with polka dots, stripes, trefoils and crosses in a nice colour palette.
I like that the logo is semi-transparent, allowing some of the background pattern to come through and add a bit of excitement to what would have otherwise been a bit of a boring logo.
The logo is generally placed over two different patterns or images, and used to stick them together. I think that this would work better for images if the same pattern was also overlayed over the whole image.
The patterns are then used extensively throughout the branding, even in the report graphs.
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