Branding | Sheffield Honey Company
Great looking logo and branding for the Sheffield Honey Company.
The icon of a hexagon with a drop works very well, representing the well known shape making up bee hives, but also referencing the industrial heritage of Sheffield. The simple steel grey colour and clean typography add to the industrial feel.
The typography is also arranged in a hexagon shape, complementing the icon. I like the dual hexagon arrangement made by having the word mark next to the icon, again referecing the beehive and industrial repetition and makes a difference to the norm of have the icon sitting above.
The clean and rigid branding works, as it sits next to the warm gooey honey, a nice juxtaposition.