Branding | LogoLounge logo trend report 2012
The LogoLounge has released its tenth annual logo trend report. As usual it makes for interesting reading. I have noticed many of the trends myself, but certainly could not articulate as well as the report does. Click here to read the full report. See below for the trends.
Icon clusters combine semi-opaque icons into a single logo. The icons tend to use well known shapes that have definite meaning, but the combination makes for something new.
Transparent Links use semi-opaque objects linked in a chain, generally using repeating shapes in a circle
Watercolour generally uses a watercolour filter to add texture to an icon, but it can also give a rough edging
The amusingly named Potato Chip are icons using a saddle shape, like Pringles.
Anaglyphs use a printed 3D image of red and cyan to show depth, difference and choice
Selective focus borrows the depth of field techniques from photography
Woven uses macro icons of weaving to show unity and strength
Twined uses white lines to give depth to otherwise flat icons, both cutting them up and keeping the shapes together
Sprout is the latest green washing technique, showing the first sprout of green in a curving first leaf
Peel takes the tired sticker peeling off trick used extensively in packaging and websites for the past few years, and gives it a fresh edge of revealing something new
Sphere Carving takes a three dimensional sphere and cuts shapes such as letters into it, much the way Sony created their logo a few years ago
Apps looks at the blurred lines between logos, favicons and app buttons, expecting to see the shiny buttons starting to appear in unusual locations, this is one trend I hope does not happen.
Tessellation is an evolution from past trends of pixelation, where colourful polygons are combined into single images which range from the simple to the complex
Arc twists are similar to Potato Chips, but with a square twist
Cousin Series show a single icon shape but with multiple different textures applied
No trackbacks yet.