Posts Tagged ‘ Logo ’
A nice gallery showing Saul Bass logos, and how they are still going strong. The average life span of Bass’s logos is 34 years – extraordinary.
The best part is seeing how when the logos are updated, they still stay true to Bass’s original vision. Some of the updates, such as Kleenex have improved upon the original, but many are much worse.
Lawry’s Foods
ALCOA
Celanese
Continental
Quaker
United Way
Girl Scouts
Minolta
Kleenex
AT&T
I love this pressmark designed by Eric Gill because of the well laid out inverted triangle that the text block follows.
Saint George and the Dragon / St. Dominic’s Press | Flickr – Photo Sharing!.
Nice retro branding for Fast Eddie’s Barber Shop. I love the eagle comb icon, and the choice of curving the text above. The whole setup is a little busy, but works well due to the font choices and retro Americana choices.
design work life » Richard Arthur Stewart: Fast Eddie’s Barber Shop.
I like the branding for Still Liquor by Javas Lehn. The mix of geometric fonts with the delightful old car image is great, and gives a Speakeasy feel.
Hi Contrast is a very interesting blog that takes logos, and views them as simple black and white, and scaled to see whether the logo stays strong. This is a great concept to keep in mind when designing.
In the examples below it is not hard to see why the V&A logo is better than the Sony orb.
Nice extended branding and guidelines for Autentika. While I find the star icon and sci-fi wordmark a little boring, the extension of the star using lots of shapes flying through space is very cool and works very well with the catchphrase.
Brilliant simplification of the UK’s Royal Mail service brand by Mash Creative, striping the identity back to basics. The work was done for ICON magazine, I really hope that Royal Mail commission the brand for real.
Great brand identity designed for Hala Middle Eastern Fusion restaurant . The treatement of the lettering evokes the ornate tiling and filigree of Muslim palaces and mosques, but presented in a minimal European layout.
Well executed logo for the Rio olympics, which takes a fairly standard idea of figures holding hands and creates something new and exciting. The icon of figures is shaped like the iconic Sugar Loaf Mountain while also managing to spell out Rio. The shapes made also allude to the olympic rings and are bright and cheerful in the Brazilian flag colours. I love the custom font for the Rio 2016 wordmark, which has nice letter forms that flow nicely while matching the icon.
I can see the 3d shape of the icon being used in multiple ways in the extended branding, using the different abstract shapes it creates as it is rotated.
Showing the shape of Sugar Loaf Mountain
Initial Sketches showing the icon saying Rio
Brand New
via Holding Hands in Rio.
