LogoLounge.com Article – 2011 Trends.
It is time again for the annual LogoLounge logo trend report. Below is a summary of the trends for the past year (2010-2011). Read the full article for more information.
From my reading, there appear to be two main trends:
- Monolinear shapes with light gradients applied to give a 3d shape, often like a ribbon to give a modern tech savy feel
- Grungy or scribbly texture applied to appeal as grassroots and retro
Logos often use subtle gradients instead of flat colour
Overly cute logos with large heads and smiling faces
Logos that mimic poor offset printing or 3d movies viewed without the glasses
Monolinear O’s
Logos that try cram in many animals, plants etc that live on the planet
Ultra Thin monolinear icons and wordmarks
Large series of logos, even for smaller companies
The colour brown, paired with other clean subdued colours
Grungey print look
Concentric shapes
Loopy, scribbly lines, particularly as a texture in a shape
Icons made from a continuous 3D ribbon
Icons in the shape of a comma, tear drop or yin/yang
Shapes made up using many triangles, like a geodesic
Fruit icons
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