Branding | El Sistema by Reena Karia

A brilliant and bold rebranding of El Sistema, using the Simon Bolivar Youth Orchestra as an example, proposed by student Reena Karia. I am not so sure on the proposed logo, but love the brochures and posters.

The bold slab serif type is well matched with the sketchy silhouetted instruments in bright overlayed colours. A sense of youth, enthusiasm and fun is given to all elements.

El Sistema by Reena Karia

El Sistema by Reena Karia

El Sistema by Reena Karia

El Sistema by Reena Karia

El Sistema by Reena Karia

El Sistema by Reena Karia

El Sistema by Reena Karia

El Sistema by Reena Karia

El Sistema by Reena Karia

Brand New Classroom

via El Sistema by Reena Karia.

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