Branding | Think About… Campaign

Nice branding for the ‘Think About…’ campaign at Saks Fith Avenue. Letters are created in the negative space of patterns. The patterns are generally fashion focused, using shoes, jeans etc.

While the campaign may sound like it is pushy lofty ideals, but alas it is all fashion focused with slogans such as ‘think about… occaisonally out dressing others’. Still, the overall effect is well done.

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New Work: Saks ‘Think About…’ Campaign | New at Pentagram | Pentagram.

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