Branding | Abu Dhabi
Abu Dhabi, the capital of the United Arab Emirates seems to be tired of Dubai grabbing all the attention and has created a new brand to try entice tourism. I saw the television advert that accompanies this advert last night, and immediately liked the new logo. I think that M&C Saatchi have done a great job on the arabic script style typography of the logo, and when looking at the accompanying imagery you can quickly associate the icon with the sail of a felucca. The photography is simple and beautiful as is the extensive yet muted colour palette.