Branding | Offsetters
Great looking branding for Canadian climate change non-profit organisation Offsetters. The logo is very simple with a rounded grotesk in all caps surrounded by a circle of circles that works well in monochrome or graded colour.
It is how these circles behave in the extended branding that I am excited by.
The business cards have these circles punched out, enabling you to then press out the Offsetters type – giving the reciever a physical feel of removing carbon.
When set large in a poster, the circles show many different ways of tackling climate change, which you can punch out and pass on.
Punched out parts to pass on
Identity Designed has many of the sketches that went into creating the brand.