Branding | QR National
Nice rebrand of the freight rail of Queensland, Australia in preparation for being sold.
The icon is nicely in the shape of a Q and that of Australia. Although many national companies in Australia go down this route, I think that this is one of the better examples. The traingles and diamonds give a sense of movement and form arrows. The orangey colours evoke a sense of the big desert that the freight will cross, but again these colours are largely overused.
via Orange Tart.