Layout | Manoli Canoli or how not to combine fonts
I want to like this new label for Manoli Canoli olive oil by Ryan McCullah. However the inconsistencies in type and perspective bug me too much.
There are at least 6 different type faces here in multiple weights where three different faces, one weight each would work better. Do you need to combine a round grotesk, condensed 3D Algerian, art deco sans-serif, art deco didot serif, modern script and condensed geometric?
Still that is not as bad as the three different perspectives used. The star bursts in the top initials and lower olive show a vanishing point in the centre, while the Manoli Canoli title has a vanishing point in the lower right, and the lower strapline drops it’s shadows toward the bottom left.