Branding | Nordkyn
Great looking identity for Nordkyn, in northern Norway by Neue. Nordkyn is a peninsular dominated by the arctic weather, and this amorphous logo reflects that. The prism logo is animated to move in the direction of the winds, and changes colour with the temperature from -25ºC to 25ºC. It is a very simple concept that is executed beautifully.
The idea came from a stylised snow flake, which represents the calm state (look at bottom left). The wind then blows this prism in the different directions.
The logo then changes colour based on temperature
Examples of the logo in different states of wind and temperature
Examples of use of the logo