Branding | Tess modelling agency
Nice concept behind the branding for modelling agency Tess by Mind Design. The logo can take many forms, using elements of different frames to spell Tess in a geometric serif.
I love the idea of creating multiple logos that have the same basis, and I also like the idea of creating a modelling agency logo out of frames.
I also like the extensions of this, using the different frames with the images of their models, and on the stationary.
I am not so sure on the actual frames sections being used, and I certainly do not like the colour palette. The black and white versions of the logo look better. Neither the choice of frames or the colour palette appear modern, which is a shame, as the concept certainly is. I believe they are going for a retro look with the colours and frame choices, but they do not work together. I believe a bright and bold modern colour palette would have worked better.
Via mind design.