Branding | San Diego Zoo
A very fun rebranding for the San Diego Zoo.
I am not totally convinced by the typography used for San Diego, and carried through for posters, but at least it is still very readable.
What I do like is the Zoo element, which at first reminds me of a paw print, but looks like it can be much more and will provide many fun elements for future branding. Already, the letters in zoo and being illustrated to look like childish drawing of animals.