Branding | PRISA
Great new logo for PRISA, a Spanish and Portuguese media company. I love the bright icon, which looks like part of a semi-transparent sphere, or a cartoonish hand. The typography complements the icon well, with large round forms, wit the open R echoing the icon. Given the pseudo 3D effect of the icon, they will be able to use different elements, in different rotations to give different effects while still maintaining the brand.