Branding | Platform bar
Great branding for Platform bar, London Bridge. The brand draws heavily on Johnstone’s work for the London Underground for the typography, with further reference made with the tile background. The style is apt, as the bar is in the archway under London Bridge.
I love the underline on the A, which not only suits the style, as this was common on old Underground signs, but also transforms a basic wordmark into something more exciting.