Branding | Rio Olympics 2016
Well executed logo for the Rio olympics, which takes a fairly standard idea of figures holding hands and creates something new and exciting. The icon of figures is shaped like the iconic Sugar Loaf Mountain while also managing to spell out Rio. The shapes made also allude to the olympic rings and are bright and cheerful in the Brazilian flag colours. I love the custom font for the Rio 2016 wordmark, which has nice letter forms that flow nicely while matching the icon.
I can see the 3d shape of the icon being used in multiple ways in the extended branding, using the different abstract shapes it creates as it is rotated.
Showing the shape of Sugar Loaf Mountain
Initial Sketches showing the icon saying Rio
via Holding Hands in Rio.