Branding | Official Charts Company
A very clever new icon for the Official Charts Company, which compile the top music charts in the United Kingdom. The icon is made up of two large arrows pointing up and down, showing what is moving in the chart, but the cleaver part is the overlap of the two arrows forms the shape of a 1. I can imagine the designer was pretty chuffed when they found that solution.
The wordmark part of the logo lets it down crowding the icon, being too tightly kerned and strangely aligned.
via Up + Down = 1.