Some examples of food packaging from Sainsbury’s fro 1962-77. The labels show what can be achieved with simple bold shapes and paired down colour palettes.
Form Fifty Five
via Sainsbury’s Design Studio 1962-77.
via The Guardian
These are great. It makes you realise that modern food labels have too much going on.
Where did you find these? I would love to hang some of these as posters in my home. Brilliant.
I found this on FormFityFive, who got it from The Guardian newspaper – both are linked at the bottom of the post.
These (and more) are available in book form from Fuel Design.
Oh yeah, missed that. My bad 🙂
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