Layout | Sainsbury’s retro food labels

Some examples of food packaging from Sainsbury’s fro 1962-77. The labels show what can be achieved with simple bold shapes and paired down colour palettes.

Sainsbury's own label: Sainsbury's own label

Sainsbury's own label: Sainsbury's own label

Sainsbury's own label: Sainsbury's own label

Sainsbury's own label: Sainsbury's own label

Form Fifty Five

via Sainsbury’s Design Studio 1962-77.

via The Guardian

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  1. These are great. It makes you realise that modern food labels have too much going on.

    Where did you find these? I would love to hang some of these as posters in my home. Brilliant.

  2. Oh yeah, missed that. My bad 🙂

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