Layout | haiku street signs in new york city

This is an interesting project in New York, a collaboration between the New York City Department of Transportation and artist John Morse. There are 12 designs that promote roadside safety using simple illustration and haiku – the short three line Japanese poem.

I guess the idea is to create something different that may stick with people. It may also cause a roadside distraction as people try to decipher the poem’s meaning while walking infront of traffic.


haiku street signs in new york city.

  1. The copy isn’t great. They’re extra distracting because they use different poetic devices. Some of these have a “Confucius say” style-pun and others are just plain haiku. I think some people (like myself) would stand there trying to work out if there’s a pun when there isn’t one 🙂

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