Layout | haiku street signs in new york city

This is an interesting project in New York, a collaboration between the New York City Department of Transportation and artist John Morse. There are 12 designs that promote roadside safety using simple illustration and haiku – the short three line Japanese poem.

I guess the idea is to create something different that may stick with people. It may also cause a roadside distraction as people try to decipher the poem’s meaning while walking infront of traffic.

 

haiku street signs in new york city.

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  1. The copy isn’t great. They’re extra distracting because they use different poetic devices. Some of these have a “Confucius say” style-pun and others are just plain haiku. I think some people (like myself) would stand there trying to work out if there’s a pun when there isn’t one 🙂

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